adidas beijing store immerses shoppers in ‘phygital’ facilities

adidas sanlitun flagship store redefines the shopping experience

As online retail becomes an accepted norm with more and more consumers preferring to shop from the comfort of their homes, YSP and OUTPUT are considering how brands can begin to bring consumers back to the store. His solution is an immersive and interactive bridge between virtual and physical realities, past and present, to curate a personalized, exhibition-like experience. renewal adidasworld sanlitun main store in Beijing, PorcelainWith a whole new identity, the design team creates a series of multi-sensory ‘phygital’ installations for an entertaining yet inclusive experience.

From a giant interactive cube with a raffle to buy limited edition products, to a digital sound garden where with the help of arkansas visitors can dance with avatars in their own music video, in a digital art exhibit that connects virtual and offline communities each experience is integrated with the core values ​​of the Adidas brand and encourages inclusion.

YSP completes Adidas Sanlitun flagship store in Beijing | all images courtesy of YSP

ysp calls for in-store shopping with multi-sensory facilities

YSP designs a series of interactive installations that are not only informative and entertaining, but also help build a channel for adidas to communicate directly with your consumers and understand their needs when co-creating something new. The Sound Garden multimedia experience, with a focus on Adidas street culture, invites visitors to create a personalized branded music video through a comprehensive sensory experience.

Here, in real time, visitors can dance alongside an on-screen avatar to create their own unique music video. As they dance to the beat created by the background music, the on-screen avatar mirrors their movements to produce the album cover and video. In the area of ​​audio, the design team includes two options for recording an individual soundtrack, which includes a human voice or a robotic arm playing an Adidas product as an instrument. As the music plays, the robotic arm slaps a sneaker and shakes a bag to imitate a drum and sandbag, and pulls a zipper to enhance the soundtrack. As the beat hits, the light dances along with it.

New adidas store in Beijing immerses shoppers in a series of interactive 'phygital' installations
Hype: An LED Cube Displays Eye-Catching Brand Images

For a more interactive shopping experience that reinterprets standard linear and restricted retail displays, YSP integrates a giant ‘4D’ LED cube surrounded by futuristic display cases. The Hype multi-sensory screen combines digital experience, products, space and time. Along the cube’s surfaces, brand and product images are displayed in a loop, while surrounding pods display limited-edition merchandise, which visitors can vote on for a chance to purchase exclusive merchandise.

The final Talk of the Town digital art exhibit bridges the gap between reality and virtual, fostering connection between Adidas online communities and offline activities. Shaped like an immersive gallery exhibition, the walls of screens embedded with interactive AR experiences activate all the marks on the map to show where Adidas events are taking place in Beijing. Visitors can explore the map and find an activity to join.

New adidas store in Beijing immerses shoppers in a series of interactive 'phygital' installations
each capsule features limited edition merchandise and voting screens

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