In an email to developers this week, Apple announced that ads related to the app will begin appearing in the main Today tab of the App Store and in the “You Might Also Like” section at the bottom of app listings. singles from Tuesday, October 25, in total. countries except China. All ads on the App Store have a blue background and an “Ad” icon.

“With an ad in the Today tab, your app can be featured prominently on the App Store home page, making it some of the first content users see when they start their App Store visit,” he says. a page on Apple’s website about ad placements in the App Store. .

This is the first time developers will be able to run ads on the Today tab, which has so far only shown handpicked content from the App Store’s editorial staff, without any paid placements. And with the “You Might Also Like” section, developers will now be able to promote their apps on other apps’ pages.

in a cheeplegal expert Florian Mueller argued that “You Might Also Like” ads are “another means of increasing the app’s effective tax rate, forcing developers to buy ads on their own app pages to prevent others from driving customers away.” thence”.

App Store ads were previously limited to keyword-based search results and in the “Suggestions” section of the Search tab. With ads in the Today tab and the “You Might Also Like” section, the App Store will now offer four advertising options in total. Apple first announced plans to expand its ad placement offerings on the App Store in July.

In August, BloombergApple’s Mark Gurman said that Apple wanted to nearly triple its current ad revenue to at least $10 billion per year in the future. In addition to the App Store, Gurman said that Apple plans to launch search results ads in Apple Maps next year, while traditional banner ads are already shown in Apple’s News and Stocks apps.

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