Gray Poupon is capitalizing on her connection to Olivia Wilde’s salad dressing drama.
The KraftHeinz The mustard brand announced Thursday that it would release new limited-edition jars labeled “Don’t Worry Dijon,” a reference to the title of Wilde’s 2022 film “Don’t Worry Darling.”
“You too could win someone over with a dash of Gray Poupon with our limited edition ‘Don’t Worry Dijon’ flacons. Stay tuned to find out how you can get your hands on one,” the company wrote on its Instagram page.
The post featured a photo of a container of the rebranded condiment draped in a red feather boa, an apparent nod to one of Harry Styles’ favorite accessories.
OLIVIA WILDE, THE DIRECTOR OF ‘DON’T WORRY, DARLING,’ ADDRESSES HARRY STYLES AND FLORENCE PUGH PAY DISPARITY RUMORS
Dijon mustard is one of three recipe ingredients at the center of the “special salad dressing” controversy involving Wilde, Styles and ex-partner Jason Sudeikis.
In an interview with the Daily Mail, Wilde and Sudeikis’ former nanny claimed that while the couple were splitting up but still living together, the “Ted Lasso” star found out the actress was in a relationship with Styles.
Styles, a former One Direction member, starred in “Don’t Worry Darling,” which was directed by Wilde, and the two reportedly began dating during filming.
According to the unnamed nanny, Sudeikis became furious with her ex-partner one night after he saw her preparing a salad for Styles with his “special dressing” in the family kitchen.
The situation escalated with Sudeikis allegedly chasing after Wilde when she drove off with the salad, and he lay under her car to prevent her from seeing Styles.
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The report set off a social media firestorm with rampant speculation about the recipe for the mysterious “special dressing.” Wilde and Sudeikis issued a joint statement denying the nanny’s claims, calling them “false and defamatory.”
However, the “Grey’s Anatomy” alum seemed to satisfy the internet’s craving for the mystery recipe when she shared a page from Nora Ephron’s 1983 novel “Heartburn” on her Instagram Story on Tuesday. One passage featured a vinaigrette recipe and said, “Mix 2 tablespoons of Gray Poupon with 2 tablespoons of good red wine vinegar.”
“Then, whisking constantly with a fork, slowly add 6 tablespoons of olive oil, until the vinaigrette is thick and creamy; this makes a very strong vinaigrette that is perfect for salad greens like arugula, watercress and escarole.”
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Social media users also found it revealing that Ephron’s fictional autobiographical novel follows the breakup of a couple’s marriage.
According to People magazine, the back of the redesigned mustard jar features the recipe shared by Wilde. It’s adorned with “Serve over a salad. Savor in style” in another cheeky reference to the scandal.
A spokesperson for Gray Poupon told the outlet that only 100 jars will be made available to the public and that he will continue to provide updates on social media on how fans can obtain them.