Musk says Twitter usage is ‘at an all-time high Lol’ after purchase

  • Twitter usage has reached an all-time high, Elon Musk tweeted on Monday.
  • Twitter also told some advertisers that daily user growth has reached “all-time highs,” according to the FT.
  • More than a million users left the platform in the week after Musk’s takeover, according to Bot Sentinel.

Twitter has been in a state of chaos ever since Elon Musk finalized his $44 billion purchase of the company, but the billionaire says users are logging into the platform now more than ever.

On Monday, Musk tweeted that Twitter usage is “at an all time high lol,” adding that he hopes the servers don’t melt.

Research firm Apptopia told Insider’s Kali Hays on Monday that Twitter’s average daily downloads and average daily usage have increased since Musk’s acquisition of the company.

“It’s like a car accident on the highway,” said Adam Blacker, Apptopia’s chief content officer. “People like to stop and watch.”

Twitter’s daily user growth has also reportedly hit “all-time highs” amid the Elon Musk takeover drama, The Financial Times reported on Tuesday, citing an email sent to some advertisers.

The daily growth of monetizable users of social networks grew more than 20% from a year ago last week, according to the email, according to the FT. In the second quarter of 2022, Twitter reported 237.8 million monetizable daily users, a year-over-year growth of 16.6%.

“Twitter’s biggest market, the US, is growing even faster,” according to the email seen by the FT.

But not everything is good news for Twitter.

The company has laid off thousands of employees and is losing advertisers. Some advertisers have suspended advertising on the platform over concerns about Twitter’s new leadership and the drama surrounding the Musk acquisition.

More than 1.3 million users left Twitter after Musk’s acquisition, the MIT Technology Review reported Thursday, citing a report by Bot Sentinel, an independent platform that tracks misinformation and targeted harassment on Twitter.

While some of those users, including celebrities like Shonda Rhimes and Sara Bareilles, left Twitter of their own volition, other accounts were suspended or terminated. Among the suspended and canceled accounts are actors and celebrities who changed their name to “Elon Musk” on Twitter.

On Monday, musk said that “any handling of Twitter related to impersonation without clearly specifying ‘parody’ will be permanently suspended.”

Twitter did not immediately respond to Insider’s request for comment.

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